Anu-Elina Hintsa the new business director of Huoneistokeskus


Anu-Elina Hintsa has been appointed business director of Huoneistokeskus Oy, effective from 8 January 2019. Hintsa will also continue in her previous position as business director of SKV Kiinteistövälitys Oy. Huoneistokeskus and SKV Kiinteistövälitys are both part of Realia Group and will continue as separate companies. Ari-Matti Purhonen, current CEO of Huoneistokeskus, is leaving Realia Group.

Anu-Elina Hintsa, M.Sc. (Econ), M.Soc.Sci, licensed real estate agent, has been appointed business director of Huoneistokeskus, effective from 8 January 2019. In conjunction with the appointment, Huoneistokeskus will switch to the practice for titles of senior management that is consistent with the other companies in Realia Group, whereby the company is managed by the business director.

“I am very pleased that Huoneistokeskus has found a business director from inside Realia Group. Anu-Elina has extensive knowledge of the real estate business and is highly experienced in consumer business operations. I’m confident that Huoneistokeskus Oy and SKV Kiinteistövälitys will benefit from the unified management model, as we will be able to draw on the best practices of both companies even though the brands and offices across the country remain independent of each other”, says Matti Bergendahl, chairman of the board of directors and CEO of Realia Group.

“I am delighted to have the opportunity to lead such a well-known and valued brand as Huoneistokeskus and to work together with the company’s highly skilled real estate agents. The real estate sector is undergoing major changes, and real estate deals are being made in more and more new ways. Huoneistokeskus is a pioneer in Finnish real estate and I look forward to being involved in developing the company,” Hintsa says.

Hintsa has been business director of SKV Kiinteistönvälitys real estate services since February 2018. Her previous positions include director of strategy and integration at Realia Group and acting director of marketing and ICT with the group. Hintsa is a member of the management team of Realia Group.

With the new appointment Hintsa will be responsible for the business operations of Kiinteistökeskus Oy nationwide, and reports to the CEO of Realia Group.

Ari-Matti Purhonen, the outgoing CEO of Huoneistokeskus, is leaving Realia Group.

“I would like to thank Ari-Matti for his commitment and high standard of change management both in Huoneistokeskus and in Realia Group. In a short time, Ari-Matti has implemented major changes in Huoneistokeskus Oy’s business operations, providing a firm foundation for the company’s continued development. I wish him the best of luck and every success in his future endeavours”, says Realia Group president and CEO Matti Bergendahl.

Additional information

Anu-Elina Hintsa, Business Director, Huoneistokeskus, tel. +358 50 482 3807

Matti Bergendahl, CEO, Realia Group Oy, tel. +358 40 833 5461